Clients are always asking us about video implementation in mobile applications. There are really three ways that this can be accomplished: 1. We can setup an outbound link from within an mobile browser that pulls a video from a web based server such as youtube.com or vimeo.com. The problem with this approach is that there will be buffering interruptions if the mobile user is on a 3G or 4G connection. The benefit is that there is no size added to the mobile application apk file. 2. The video can be embedded directly into the application. This allows for quick video loading with no buffering interruption. The problem is that the size of the application can be greatly increased and before long your applications size can become gi-normous. 3. The best solution and the solution that Apple recommends for iPhone applications. is is called HTTP Live Streaming allows you to send live or prerecorded audio and video, with support for encryption and authentication, from an ordinary web server to any device running iOS 3.0 or later (including iPad and Apple TV), or any computer with Safari 4.0 or later installed. Overview Conceptually, HTTP Live Streaming consists of three parts: the server component, the distribution component, and the client software. The server component is responsible for taking input streams of media and encoding them digitally, encapsulating them in a format suitable for delivery, and preparing the encapsulated media for distribution. The distribution component consists of standard web servers. They are responsible for accepting client requests and delivering prepared media and associated resources to the client. For large-scale distribution, edge networks or other content delivery networks can also be used. The client software is responsible for determining the appropriate media to request, downloading [...]
November 08, 2012 -- By Michael On Thursday, the always innovative team at Opera Software announced a new and surprisingly refreshing way for mobile operators to offer their subscribers access to the web. Dubbed a “one-click experience,” the new Opera Web Pass lets operators package time- or site-specific data offerings to their users. And when it comes to having users, Opera Software knows a thing or two. The organization now has over 100 operator partners around the world and over 200 million users of its various mobile products. “This makes it even more compelling for subscribers to get online using their mobile phones and in a way that is tailored to their needs,” the company says. “For mobile subscribers without data plans, this is the easiest and most flexible solution for accessing the web. If you have a couple of hours to spend on a train, get a couple of hours of web for the trip.” With the opportunity to choose exactly the time you would like to access the web, rather than the amount of megabytes, the offering becomes more tangible and easy to understand, something both operators and their subscribers will appreciate. “We see this as a great way of lowering the bar for millions of users who are taking their first steps out to the mobile web. We are excited about working with our operator partners and making the web even more accessible and tailored to the needs of a growing mobile internet community,” says Lars Boilesen, CEO of Opera Software.
Posted: 02 Nov 2012 09:59 AM PDT On Friday, the folks at BIA/Kelsey released the findings of a new study showing that small business spending on their digital presence is trending up. So where are these businesses spending their cash? The study shows heightened expenses for websites, social, mobile and even loyalty programs. The research giant says that the “Local Commerce Monitor” study will be presented during a free webinar next week and at the firm’s Interactive Local Media West conference in December. BIA/Kelsey’s ongoing tracking survey of small and medium-sized businesses conducted with research partner Ipsos, SMBs reported spending, on average, $1,190 during the previous 12 months on websites and other Web properties, such as social networks and mobile optimized sites, up from $876 in Wave 15 (conducted in Q4 2011). “While total annual spending on advertising and promotion remained flat at around $3,000 for the previous 12 months, SMBs are allocating more of their marketing dollars to digital presence assets,” says Steve Marshall, director of research at BIA/Kelsey. “From Web presence and mobile websites to social media, small businesses are building deeper and broader engagement with customers across a range of digital presence platforms.” To learn more about the study and its findings, click here.
Posted: 02 Nov 2012 10:31 AM PDT Apple is boasting of its largest product launch in company history today, as two new iPad models roll out in the most expansive global product introduction the iDevice maker has ever facilitated. And by most accounts, Apple is off to a significantly positive start. “Clearly, the iPad mini is off to a strong start and we believe this will be the next star in the Apple portfolio,” Brian White of Topeka Capital Markets tellsForbes. This morning, the new 4th generation iPad and the iPad mini were released around the world in 34 countries, including the U.S. Apple fans are also getting a crack at the new iPads in Australia, Austria, Belgium, Bulgaria, Canada, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Hungary, Iceland, Ireland, Italy, Japan, Korea, Liechtenstein, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal, Puerto Rico, Romania, Slovakia, Slovenia, Singapore, Spain, Sweden, Switzerland and the U.K. “We continue to believe that while launch lines and initial weekend sales may not be as impressive as previous iPad launches, the iPad Mini will be a hit product for Apple and become a more significant part of the story over the next 2-3 quarters,” added Piper Jaffray analyst Gene Munster. A majority of analysts and market watchers surveyed believe that Apple could sell between 20-30 million iPads this holiday quarter alone. So… did you get a new iPad today?
One of the biggest names at Apple is reportedly being forced out of his position. According to the inside track from the Wall Street Journal, Apple’s iOS chief Scott Forstall is being forced from his position. Having grown exceptionally close to Steve Jobs in the years before his passing, some at Apple allegedly believe that Forstall has grown aloof, arrogant, and difficult to work with. In particular, the WSJ reports that Forstall was asked to leave after he refused to sign a letter of apology relating to the embarrassing Apple Maps fiasco. Mr. Forstall’s departure came after mounting tension with members of Apple’s executive ranks. For years, senior executives had complained that he wasn’t cooperative and showed off his close relationship with Mr. Jobs. Current plans call for Forstall to be replaced by Craig Federghi next year, with a combination of Jonathan Ives and several other Apple executives absorbing his responsibilities for the interim. So… will Forstall’s controversial departure negatively impact Apple’s iOS momentum or cultivation in the short term? Please weigh in with a thought or comment below.
According to the latest smartphone sales data from Kantar Worldpanel ComTech, the new Apple iPhone 5 has significantly slowed the momentum of Android. The slowdown has been observed in both U.S. and U.K. markets. The market research firm finds that Android’s rate of growth slowed just as iPhone 5 sales began to take off. “Apple has increased its share from 18.1% to 28.0% in the past year across Britain, while in the US its share increased by 14.2 percentage points,” the new research reveals. And in the race for smartphone supremacy, Great Britain is a huge market for mobile sales. In Great Britain alone, smartphones made up 81% of all mobile sales, with this figure rising to 94% among 25-34 year olds. “While this latest data set only includes one week of iPhone 5 sales, we can see that in markets with a large number of existing Apple customers, sales have already seen a significant boost,” says Dominic Sunnebo, global consumer insight director at Kantar Worldpanel ComTech. “We expect this momentum to be fully realized in the next set of results.” “The rollout of 4G across the UK tomorrow is great news for consumers wishing to replicate their home WiFi experience on the go,” Sunnebo adds. “EE is in the unique position of being the only operator currently able to offer 4G services in the UK, but how much of an impact this will have on the competitive landscape remains an unknown.”
Posted: 30 Oct 2012 11:42 AM PDT y the middle of 2012, it was reported that 88% of American adults now own a Smartphone and more than half use their phones to access the Internet for online browsing. As a result, having a business today means you also need to have a mobile website. Fittingly, this week, the team behind ZapMobi - web service platform designed to allow users to easily build and design a scalable mobile website – made a big announcement. ZapMobi says its platform will sync to your website’s RSS and enable you to build mobile pages by automatically adding content from your desktop website to create your mobile site. ZapMobi’s easy to use point, click, drag, and drop mobile website builder is available free to users with a fully customizable CSS, color, font, photo and text editing, analytics, free mobile hosting, unlimited static pages, site redirects, and more, with no hard coding required. Beyond the free subscription, ZapMobi offers 2 premium upgrades offering mobile site design for up to 16 mobile site pages. “We are excited to introduce an easy, quick, and effective way to produce a mobile site,” says Charlie Fallman, Co-Founder of ZapMobi. “With more and more people accessing information, researching, or purchasing via their mobile devices daily, a mobile website is a clear must have for any business today. Our goals are to make this process as simplistic as possible for businesses in all ranges of complexly and for a variety of different usage.”
Posted: 30 Oct 2012 12:56 PM PDT The digital age and its associated mobile technologies have turned freelance employment opportunities all over the world into full-blown, lucrative careers. As a result, the people at Freelancer.com have researched the matter and uncovered the fastest growing Internet jobs between July and September 2012. Among the highlights of the new report: Android saw a massive 16% growth in jobs, bolstered by the success of the Samsung Galaxy S III and the Android 4.1 Jelly Bean release. The interactive web continued to soar, with HTML5, jQuery, and PHP jobs all seeing double-digit growth as businesses looked to boost their mobile offerings. eBay jobs made an explosive comeback, growing 41%, as the ecommerce giant unveiled new designs and features to strengthen its position in the social and mobile era. Facebook jobs saw an 11% growth, a welcome recovery as marketers gradually returned following a traumatic 14% drop in Q2 amidst the company’s disastrous IPO. Social Networking jobs as a whole grew 15% after stagnating at a 1% growth in Q2. “After a period of uncertainty,” the company says, “the industry has bounced back, delivering moderate growth for Internet Marketing (up 12% to 15475 jobs), SEO (up 12% to 10509 jobs) and Link Building (up 8% to 7068 jobs).”