On Friday, Strategy Analytics published its latest findings which show that global tablet shipments reached 25 million units in the third quarter of 2012.
In short, that’s a whole lot of tablets. But perhaps more interestingly, a lot more Android tablets were shipped than one might have expected.
For the quarter, iPad’s slipped to 57 percent of the global market share. That’s still a commanding majority, but Android made some headway at Apple’s expense, capturing a record 41 percent share.
“Global tablet shipments reached 24.7 million units in Q3 2012, rising a sluggish 43 percent from 17.2 million in Q3 2011,” reveals Peter King, Director at Strategy Analytics. “Demand for tablets slowed due to ongoing economic uncertainty and consumers holding off purchases in anticipation of multiple new models, like the iPad Mini, during the upcoming Q4 holiday season.”
Apple shipped a disappointing 14.0 million iPads worldwide and captured 57 percent share in the third quarter of 2012, dipping from 64 percent a year ago.
Global Android tablet shipments, on the other hand, doubled annually to 10.2 million units.
We will see how these numbers shake up after the fourth quarter ends as iPad mini arrives on the scene to give Android a new challenge in this rapidly expanding market.
To check out the full report titled Global Tablet OS Market Share: Q3 2012, click here.