Posted: 02 Nov 2012 09:59 AM PDT
On Friday, the folks at BIA/Kelsey released the findings of a new study showing that small business spending on their digital presence is trending up. So where are these businesses spending their cash? The study shows heightened expenses for websites, social, mobile and even loyalty programs.
The research giant says that the “Local Commerce Monitor” study will be presented during a free webinar next week and at the firm’s Interactive Local Media West conference in December.
BIA/Kelsey’s ongoing tracking survey of small and medium-sized businesses conducted with research partner Ipsos, SMBs reported spending, on average, $1,190 during the previous 12 months on websites and other Web properties, such as social networks and mobile optimized sites, up from $876 in Wave 15 (conducted in Q4 2011).
“While total annual spending on advertising and promotion remained flat at around $3,000 for the previous 12 months, SMBs are allocating more of their marketing dollars to digital presence assets,” says Steve Marshall, director of research at BIA/Kelsey. “From Web presence and mobile websites to social media, small businesses are building deeper and broader engagement with customers across a range of digital presence platforms.”
To learn more about the study and its findings, click here.